Jimmy Kelley explains why some people may have gotten skewed results with their comparison testing, with possible Panda penalties coming into play in cases of domain over-optimization, and why it’s preferable to use the subdomain method when trying to capture a niche in a market with strong players.
Sue Bell gives an example of a website trying to rank for a State and City keyword. Using the subdomain method, the URL would be
while with the “Folder method” the URL would be
Clearly the first URL is preferable, as it contains both the state and city while still only one level down from the root.
Also, using the subdomain method you will get a bigger bang for the buck with the same amount of content, as compared to adding that content to a folder on the main domain.
The Network Empire Team