Foreword: Our Zero Tolerance Policy for Digital Theft
In order to protect your digital investment and our proprietary information, we are actively working with the FBI through various Internet ISPs, to collect financial compensation from digital thieves and (legally) lockdown domains responsible for sheltering illegal and/or stolen copyrighted, proprietary digital material of any kind from any Network Empire owned website and/or members area. All digital information in Network Empire is tracked via IP address, and it is extremely unlikely that we will not discover digital theft. For more information on our successful prosecutions and collections (which include the seizure of digital assets and server hardware) please see our updated Zero Tolerance Product Theft Policy.
Measuring how your visitors interact with your website is of utmost importance, whether you’re running a small blog or a huge e-commerce website.
There are many tools available for this task, but the most used one is Google Analytics, mostly because it’s free, but also because it provides seamless integration with many other tools from Google, such as Webmaster Tools, AdWords and AdSense.
Using Google Analytics Data
Google Analytics (GA) provides a lot of information about your website and its visitors. You can setup scheduled reports to include, synthesize and dissect web traffic data, filtered and segmented every which way you want to see it.
The information available in GA is vast and if you don’t have a clear picture of what you are looking at, it might get overwhelming. However, if you keep it really simple, or view it from a distance, there are two main uses of Google Analytics or any other web stats software.
- show you where your visitors are coming from
- how to improve your website’s conversion rate
The following sections will go into more depth on these topics as we cover:
- traffic sources
- traffic on site by keyword, landing pages and geographical sources
- mobile **
- content – most viewed pages w/ bounce and exit **
- setting up goals (e-commerce)
- abandonment rates **
- conversion rates **
- and more!